Advance your ideation journey — stop waiting for the Eureka moments
Where does innovation come from? Is it about flashes of insights or eureka moments? No, not at all, flashes of events as a source of innovation is nothing more than a myth…. Most innovations are a result of a conscious-purposeful research for new opportunities and ideas. So, instead of waiting for the creative lighting to strike, we must turn to existing memories and impressions. Because it’s not possible to look forward without looking backward, i.e. we need to connect the pieces of memories of past events in a new and unique way to have new and weird combinations.
For instance, most of us think that Newton’s law of gravity was the result of a eureka moment. No doubt this is the best example of a creative moment, but Newton had not acknowledged it instantly, it took nearly two decades before Newton could finally present the law of gravity. Although that moment of creativity was very special, it was just the beginning of a journey that continued for decades (1666–1687). Newton worked on this idea for a long time. It all accompanied prolonged research, thinking, pondering, sharing of ideas and so on….
Still not convinced by the idea that innovation is not necessarily a product of a eureka moment or flashes of insights or creative or aha moments? Imagine your big idea for a moment, you would suddenly realize that maybe it’s not a big idea, or maybe it needs a lot of refinement, i.e. you would see the potential for some inclusions and some exclusions. And when you finally come up with the thought that your idea is not your best great idea — you feel that your existing idea needs to be nourished and developed. Then, if you stick to your ideation journey, you would not hesitate to make changes in your existing idea or to combine many different ideas. You will realize that creativity can take any of the two forms….
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