What comes to your mind when you think about ‘creativity’? Eureka moments? Remember, creativity is not all about eureka moments or flashes of insights — creativity or creative thinking is a process, a cognitive process, not an event. It’s a process that helps us produce new ideas or transforms old ideas into better and updated ideas. The steps involved in the creative thinking process however are different for everyone — they vary from person to person. But from where to start when you feel stuck and have no clue how to move forward and advance your ideation journey? There is a model ‘Creative Problem-Solving’ by Graham Wallac (a sociologist and founder of the London School of Economics), that is thought to be the first ever comprehensive model of the creativity process. Graham Wallas presented this model in his book ‘The art of thought’ published in 1926. This model may help you take the first step towards your idea generation journey and advance it if you feel stuck along the way. The following are the 4 stages of Wallas’s creativity process:

The first stage of the creativity process is ‘preparation’:

It’s all about absorbing a lot of information and experiences in that particular domain you are working on. For instance, if it is related to writing, you must explore the knowledge and work of other writers. If you are a scientist and looking for a solution to a problem or a breakthrough idea, then you must pay attention to the background research. Similarly, if you are an artist, you must focus on other pieces of art by other artists and so on…. This process not only provides you with tons of knowledge and experience, but also proves to be a great source of inspiration.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝘃𝗲𝗿 𝗮𝘁:


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