Leverage the process of worldbuilding to imagine new possibilities
Brands like Boeing and Nike are paying sci-fi writers to predict their futures. Science fiction writers have been envisioning the future for a long time, through which a new discipline emerged, which is known as world building. World building was initially the base of fantasy and sci-fi literature through which writers have been developing imaginary settings for their stories to inhabit. This same principle is now leveraged by businesses to spark innovation in policies, business models, industrial technologies and so on…… In other words, businesses are adapting this principle to imagine new possibilities and develop innovative ideas and experiences that tend to step outside of previously established boundaries of possibilities.
📖 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝘃𝗲𝗿 𝗮𝘁:
https://thinkdifferentnation.com/ideation-control-tower-ict/
Sign up now to come up with a next big idea!
https://thinkdifferentnationscheduling.as.me/MeetandGreet
Follow us:
Facebook : Think Different Nation
Instagram : Think Different Nation
Twitter : @TDN_Podcast