Can we think creatively, both consciously and subconsciously? Yes, both conscious and unconscious brain processes play a role in ideas generation. There is a famous theory in the field of behavioral science known as ‘system 1 and system 2 thinking’ or ‘the process of thinking fast and slow’. The two system model describes the conscious and unconscious thought processes of our brain. This model is now leveraged by famous brands and marketers to identify the role of conscious and subconscious thoughts and feelings that in turn influence the choices of their target customers. We can also leverage this process to get an understanding of how brain thought processes work and how it influences our creativity.

In 2011, Daniel Kahneman published a book ‘Thinking, Fast and Slow’. This book was perceived as important after a review by Frank Bebetski when he challenged the traditional way of decision-making, i.e. decision-making through logical processing of the critical information. According to his point of view, logical thought processes are influenced by a lot of unconscious biases that lead to wrong judgements and bad decision-making.

This dual process theory by Kahneman explains thought can arise in two different ways, or because of two different processes which may or may not give the same outcome.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝘃𝗲𝗿 𝗮𝘁:

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Think Different Nation

Think Different Nation

Think Different Nation is for both striving and successful creative thinkers

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