Why do we scroll endlessly on social media & how to stop it?
Do you know all social media platforms have one thing in common, what is it? It is the feature of endless scrolling; this is the built-in component of the feed regardless of its name that varies from one social media app to the other. This news feed is the base of interaction and engagement and the primary source through which users are exposed to the content. The main idea behind this feature is that there is an endless stream of content for the users depending on who they follow or interact with. Various social media apps analyze your interests by evaluating your past activity. This is how their algorithms work and show you the content related to your interests; and when these algorithms show users the content they might be most likely interested in, they offer targeted audiences to various business accounts (that are referred to as business profiles in some social media apps). This results in an infinite stream of information and lets us engage in an infinite scroll. This mindless scrolling eats up a lot of our valuable time and leads to anxiety, depression and other mental health issues. This is a dark side of the internet that we spend a lot of time with our screens despite knowing the ill effects of excessive screen time.
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Why do we scroll endlessly on social media & how to stop it?
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